Privacy Policy
Last Updated: Sep 23, 2024
At DaVille Unlimited, LLC d/b/a Equilibrium Consultants ("we", "our", or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website (the "Site") or use our accounting, bookkeeping, and QuickBooks ProAdvisor services (the "Services"). By accessing or using the Site or Services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information to provide and improve our Services. The information we collect includes:
1.1. Personal Information
We may collect personally identifiable information (PII) that you provide directly to us, including but not limited to:
- Name
- Email address
- Phone number
- Business information (business name, industry)
- Financial data necessary to provide our Services (bank statements, tax information, accounting records)
1.2. Non-Personal Information
We may automatically collect non-personal information when you interact with our Site, such as:
- IP address
- Browser type and version
- Device information
- Pages viewed and time spent on our Site
- Cookies and similar tracking technologies (see Section 6 for more details)
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1. To Provide Services
We use personal and financial information to offer accounting, bookkeeping, and QuickBooks ProAdvisor services, including preparing financial statements, reconciling accounts, and providing financial advice.
2.2. To Improve Our Site and Services
We analyze non-personal information to enhance the functionality of our Site, customize your experience, and improve our Services.
2.3. To Communicate with You
We may use your contact information to send important updates about our Services, respond to inquiries, and provide customer support.
2.4. For Marketing Purposes
With your consent, we may use your contact details to send newsletters, promotions, and other marketing communications. You can opt out of these communications at any time.
2.5. To Comply with Legal Obligations
We may use your information to comply with applicable laws, regulations, or legal processes, such as responding to court orders, subpoenas, or government requests.
3. How We Share Your Information
We will not sell, rent, or disclose your personal information to third parties except as described in this Privacy Policy or with your explicit consent. We may share information in the following situations:
3.1. Service Providers
We may share your information with trusted third-party service providers who assist us in delivering our Services, such as payment processors, cloud storage providers, and IT support. These providers are obligated to keep your information confidential and use it only for the purpose of providing services to us.
3.2. Legal Requirements
We may disclose your personal information if required to do so by law or in good faith that such disclosure is necessary to:
- Comply with a legal obligation
- Protect and defend our rights or property
- Prevent or investigate possible wrongdoing related to our Services
- Protect the personal safety of our users or the public
3.3. Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the new entity as part of the transaction.
4. Data Security
We take reasonable precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use industry-standard security measures, including encryption and secure data storage. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
5. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our Site.
6.1. Types of Cookies We Use:
- Essential Cookies: Necessary for the Site to function properly, such as enabling secure login.
- Analytical Cookies: Help us analyze website traffic and improve the Site’s performance.
- Marketing Cookies: Track your browsing behavior to offer personalized content and advertisements.
You can modify your browser settings to decline cookies, but this may affect your ability to use certain features of the Site.
7. Your Rights and Choices
You have the following rights regarding your personal information:
7.1. Access and Correction
You may request access to or correction of any personal information we hold about you.
7.2. Data Portability
You may request a copy of your personal information in a structured, machine-readable format.
7.3. Deletion
You may request the deletion of your personal information, subject to certain legal or contractual limitations.
7.4. Withdraw Consent
You may withdraw your consent to our processing of your personal information at any time, where consent is required.
To exercise any of these rights, please contact us at:
Equilibrium Consultants
Email: info@eqconsultantsnj.com
Phone: (848) 279-8867
Address: 1 Tower Center Boulevard Suite 1510, East Brunswick, NJ 08816
8. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the revised policy on our Site with an updated "Last Updated" date. Please review this policy periodically to stay informed of how we protect your information.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us using the information provided above.