Privacy Policy

Last Updated: August 22, 2026

Equilibrium Consultants respects your privacy and takes the protection of your information seriously.

This Privacy Policy explains what information we may collect when you visit our website, complete a form, schedule a call, request an assessment, or work with us, and how that information may be used.

Equilibrium Consultants is operated by DaVille Unlimited, LLC dba Equilibrium Consultants.

Information We May Collect

Depending on how you use our website or services, we may collect information such as:

• Your name
• Business or brand name
• Email address
• Phone number
• Website address
• Information you provide through contact, assessment, or intake forms
• Information about your business and bookkeeping needs
• Appointment or scheduling information
• Communications you send to us
• Technical information such as browser type, device type, IP address, referring page, and website activity

We do not ask you to submit Social Security numbers, bank account numbers, passwords, tax identification numbers, or other highly sensitive financial information through ordinary website contact forms.

If sensitive information is required for an engagement, we will direct you to an appropriate secure method for providing it.

How We Use Your Information

We may use the information we collect to:

• Respond to questions or service inquiries
• Evaluate whether our services are a good fit for your business
• Schedule consultations or assessments
• Provide bookkeeping, QuickBooks Online, reconciliation, reporting, or related services
• Communicate with you about an active or potential engagement
• Send information you specifically requested
• Improve our website, services, and customer experience
• Maintain business and administrative records
• Protect our website and systems from misuse or unauthorized access
• Meet applicable legal, regulatory, or professional obligations

We do not sell your personal information to advertisers.

Contact Forms and Assessments

When you submit a contact form, Free Profit Leak Assessment, or other inquiry through our website, we use the information you provide to review your request and communicate with you.

Submitting a form does not create a client relationship.

A professional engagement begins only after the appropriate scope, terms, and engagement documentation have been completed.

Email Communications

If you provide your email address, we may use it to:

• Respond to your inquiry
• Send requested information
• Communicate about appointments or services
• Provide administrative or service-related updates

If we send optional marketing emails, you may unsubscribe using the link provided in those communications.

Service-related or administrative messages may still be sent when necessary for an active engagement.

Text Messages and Phone Communications

If you provide your phone number and expressly consent to receive text messages, we may use it for appointment reminders, service-related communications, or other messages described at the time you provide consent.

Consent to receive text messages is not a condition of purchasing services.

Message and data rates may apply depending on your mobile provider.

You may opt out of text messages by replying STOP to a message where that option is available.

We do not sell or share mobile opt-in information with third parties for their own marketing purposes.

Cookies and Website Technologies

Our website may use cookies and similar technologies to help the site function properly and understand how visitors use it.

Cookies may be used for purposes such as:

• Remembering website preferences
• Measuring website traffic
• Understanding which pages visitors use
• Improving website performance
• Supporting security and fraud prevention
• Measuring marketing or advertising performance, when applicable

You can control or disable cookies through your browser settings. Some website features may not function properly if certain cookies are disabled.

Analytics and Third-Party Services

We may use third-party services to operate and improve our website or business.

These may include providers used for:

• Website hosting
• Website analytics
• Appointment scheduling
• Contact forms
• Customer relationship management
• Email delivery
• Payment processing
• Accounting or bookkeeping systems
• Secure document exchange
• Cloud storage
• Communications

These providers may receive information only as reasonably necessary to perform services for us and are subject to their own privacy and security practices.

We do not control the privacy practices of third-party websites or platforms.

QuickBooks, Shopify, and Other Business Platforms

Our professional services may involve systems such as QuickBooks Online, Shopify, payment processors, banks, inventory platforms, or other business applications.

Access to those systems is handled as part of a separate professional engagement and is not created merely by visiting this website.

Information obtained through a client engagement is handled according to the applicable engagement terms, professional responsibilities, security procedures, and legal requirements.

How We Share Information

We may share information when reasonably necessary with service providers that help us operate our business.

We may also disclose information when required to:

• Comply with applicable law or legal process
• Respond to a lawful government request
• Protect our rights, property, systems, or users
• Investigate fraud, abuse, security incidents, or unlawful activity
• Complete a business reorganization, merger, acquisition, or similar transaction where legally permitted

We do not disclose personal information simply because another company wants to market to you.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information from unauthorized access, use, alteration, or disclosure.

No website, email system, cloud service, or electronic transmission can be guaranteed to be completely secure.

For that reason, please do not send sensitive financial information, passwords, Social Security numbers, or banking credentials through ordinary website forms or unencrypted email.

Data Retention

We retain information for as long as reasonably necessary for the purpose for which it was collected, including to:

• Respond to inquiries
• Provide services
• Maintain business records
• Resolve disputes
• Meet legal, contractual, or professional obligations
• Protect our business and systems

Retention periods may vary depending on the type of information and the nature of our relationship with you.

Your Privacy Choices

Depending on where you live and the laws that apply, you may have rights regarding your personal information.

These may include the right to request:

• Access to certain personal information we maintain about you
• Correction of inaccurate information
• Deletion of certain information
• Information about how your personal information is used
• Limitation of certain uses or disclosures
• Withdrawal of consent where processing is based on consent

These rights are not absolute and may be subject to legal, professional, contractual, or record-retention requirements.

To make a privacy request, contact us using the information at the bottom of this page.

We may need to verify your identity before completing certain requests.

Do Not Sell or Share My Personal Information

Equilibrium Consultants does not sell personal information for money.

If applicable privacy laws provide additional rights concerning the sale or sharing of personal information for targeted advertising or similar purposes, you may contact us to exercise those rights.

Children’s Privacy

Our website and professional services are intended for businesses and adults.

We do not knowingly collect personal information from children under 13 through this website.

If you believe a child has submitted personal information to us, contact us so we can review and, when appropriate, remove the information.

Links to Other Websites

Our website may contain links to third-party websites, platforms, or services.

Once you leave our website, the privacy practices of the other website or service apply.

We are not responsible for the content, security, or privacy practices of third-party websites.

Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technology, or legal obligations change.

When we make updates, we will revise the Last Updated date at the top of this page.

We encourage visitors to review this page periodically.

Contact Us About Privacy

If you have questions about this Privacy Policy or would like to make a privacy-related request, contact:

Email: info@eqconsultantsnj.com
Phone: +1 732-466-7035